Smart calling eliminate the fear, failure, and rejection from cold calling /

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Bibliographic Details
Main Author: Sobczak, Art
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2013.
Edition:2nd ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • The smart calling concept
  • Cold calling is dumb, but prospecting is necessary : smart calling is the answer
  • Pre-call planning
  • Creating your possible value proposition
  • Intelligence gathering : making your calls smart
  • Using social engineering to gather intelligence
  • About the author.