Product juggernauts : how companies mobilize to generate a stream of market winners /

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Bibliographic Details
Main Author: Deschamps, Jean Philippe
Other Authors: Nayak, P. Ranganath
Format: Book
Language:English
Published: Boston : Harvard Business School Press, c1995.
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Athi-River Campus: Open Shelves

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Call Number: HD31.D484
Barcode BK011054 Available Place a Hold