Product juggernauts : how companies mobilize to generate a stream of market winners /

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Bibliographic Details
Main Author: Deschamps, Jean Philippe
Other Authors: Nayak, P. Ranganath
Format: Book
Language:English
Published: Boston : Harvard Business School Press, c1995.
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100 1 |a Deschamps, Jean Philippe. 
245 1 0 |a Product juggernauts :  |b how companies mobilize to generate a stream of market winners /  |c Jean Philippe Deschamps and P. Ranganath Nayak. 
260 |a Boston :  |b Harvard Business School Press,  |c c1995. 
300 |a xii, 472 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. [455]-460) and index. 
650 0 |a Industrial management  |x Case studies. 
650 0 |a Industrial management. 
650 0 |a Product management. 
650 0 |a Production management. 
700 1 |a Nayak, P. Ranganath. 
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