Deschamps, J. P., & Nayak, P. R. (1995). Product juggernauts: How companies mobilize to generate a stream of market winners. Harvard Business School Press.
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Citação norma Chicago
Deschamps, Jean Philippe, and P. Ranganath Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston: Harvard Business School Press, 1995.
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Citação norma MLA
Deschamps, Jean Philippe, and P. Ranganath Nayak. Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Harvard Business School Press, 1995.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.