APA (7th ed.) Citation

Sterne, J. (2010). Social media metrics: How to measure and optimize your marketing investment. Wiley.

Chicago Style (17th ed.) Citation

Sterne, Jim. Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Hoboken, N.J.: Wiley, 2010.

MLA (9th ed.) Citation

Sterne, Jim. Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Wiley, 2010.