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The marketing pathfinder : key concepts and cases for marketing strategy and decision making /

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Bibliographic Details
Main Author:	Stewart, David, 1948- (Author)
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, [England] : John Wiley & Sons, 2014.
Subjects:	Marketing > Management. Strategic planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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