The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, [England] :
John Wiley & Sons,
2014.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (283 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118758762 (e-book) |