Creating market insight how firms create value from market understanding /

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Bibliographic Details
Main Author:	Smith, Brian D. (Brian David), 1961-
Corporate Author:	ebrary, Inc
Other Authors:	Raspin, Paul G.
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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