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Creating market insight how firms create value from market understanding /

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Bibliographic Details
Main Author: Smith, Brian D. (Brian David), 1961-
Corporate Author: ebrary, Inc
Other Authors: Raspin, Paul G.
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Subjects:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9780470986530 (cloth) 
020 |z 0470986530 (cloth) 
035 |a (CaPaEBR)ebr10301427 
035 |a (OCoLC)647785779 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.13  |b .S594 2008eb 
082 0 4 |a 658.8/02  |2 22 
100 1 |a Smith, Brian D.  |q (Brian David),  |d 1961- 
245 1 0 |a Creating market insight  |h [electronic resource] :  |b how firms create value from market understanding /  |c Brian D Smith, Paul G. Raspin. 
260 |a Chichester, England ;  |a Hoboken, NJ :  |b John Wiley & Sons,  |c c2008. 
300 |a ix, 318 p. :  |b ill. 
504 |a Includes bibliographical references (p. [303]-307) and indexes. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Planning. 
650 0 |a Problem solving. 
650 0 |a Organizational effectiveness. 
655 7 |a Electronic books.  |2 local 
700 1 |a Raspin, Paul G. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10301427  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 99082  |d 99082 

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