Creating market insight how firms create value from market understanding /

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Bibliographic Details
Main Author:	Smith, Brian D. (Brian David), 1961-
Corporate Author:	ebrary, Inc
Other Authors:	Raspin, Paul G.
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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007	cr cn\|\|\|\|\|\|\|\|\|
008	080114s2008 enka sb 001 0 eng
010			\|z 2008001326
020			\|z 9780470986530 (cloth)
020			\|z 0470986530 (cloth)
035			\|a (CaPaEBR)ebr10301427
035			\|a (OCoLC)647785779
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.13 \|b .S594 2008eb
082	0	4	\|a 658.8/02 \|2 22
100	1		\|a Smith, Brian D. \|q (Brian David), \|d 1961-
245	1	0	\|a Creating market insight \|h [electronic resource] : \|b how firms create value from market understanding / \|c Brian D Smith, Paul G. Raspin.
260			\|a Chichester, England ; \|a Hoboken, NJ : \|b John Wiley & Sons, \|c c2008.
300			\|a ix, 318 p. : \|b ill.
504			\|a Includes bibliographical references (p. [303]-307) and indexes.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Marketing \|x Management.
650		0	\|a Marketing \|x Planning.
650		0	\|a Problem solving.
650		0	\|a Organizational effectiveness.
655		7	\|a Electronic books. \|2 local
700	1		\|a Raspin, Paul G.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10301427 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 99082 \|d 99082