The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
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| Hovedforfatter: | |
|---|---|
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Chichester, West Sussex, [England] :
John Wiley & Sons,
2014.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: The marketing pathfinder :
- Marketing planning by design systematic planning for successful marketing strategy /
- Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
- Creating market insight how firms create value from market understanding /
- Marketing management : strategies and programs /
- Marketing management : strategies and programs /
- New marketing strategies evolving flexible processes to fit market circumstances /