Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /

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Bibliographic Details
Main Author:	Allen, Danica R., 1959- (Author)
Corporate Author:	American Society for Quality
Format:	Electronic eBook
Language:	English
Published:	Milwaukee, Wisconsin : ASQ Quality Press, 2004.
Subjects:	Consumer satisfaction > Research. Customer loyalty > Research. Customer services > Quality control > Research. Customer services > Management > Research. Marketing research > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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