Decoding the new consumer mind : how and why we shop and buy /

Decoding the new consumer mind : how and why we shop and buy /

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Bibliographic Details
Main Author: Yarrow, Kit, 1958- (Author)
Other Authors: Underhill, Paco (Author of introduction, etc.), Morgan, Adrian, 1958- (Cover designer)
Format: Electronic eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Edition:First edition.
Subjects:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (227 pages)
ISBN:9781118859315 (e-book)

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