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Decoding the new consumer mind : how and why we shop and buy /

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Bibliografske podrobnosti
Glavni avtor: Yarrow, Kit, 1958- (Author)
Drugi avtorji: Underhill, Paco (Author of introduction, etc.), Morgan, Adrian, 1958- (Cover designer)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: San Francisco, California : Jossey-Bass, 2014.
Izdaja:First edition.
Teme:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Electronic books.
Online dostop:An electronic book accessible through the World Wide Web; click to view
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