Yarrow, K., Underhill, P., & Morgan, A. (2014). Decoding the new consumer mind: How and why we shop and buy (First edition.). Jossey-Bass.
Chicago Style (17th ed.) ZitazioaYarrow, Kit, Paco Underhill, eta Adrian Morgan. Decoding the New Consumer Mind: How and Why We Shop and Buy. First edition. San Francisco, California: Jossey-Bass, 2014.
MLA (9th ed.) ZitazioaYarrow, Kit, et al. Decoding the New Consumer Mind: How and Why We Shop and Buy. First edition. Jossey-Bass, 2014.
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