Yarrow, K., Underhill, P., & Morgan, A. (2014). Decoding the new consumer mind: How and why we shop and buy (First edition.). Jossey-Bass.

Yarrow, Kit, Paco Underhill, and Adrian Morgan. Decoding the New Consumer Mind: How and Why We Shop and Buy. First edition. San Francisco, California: Jossey-Bass, 2014.

Yarrow, Kit, et al. Decoding the New Consumer Mind: How and Why We Shop and Buy. First edition. Jossey-Bass, 2014.