Hoffmann, N., & Platen, A. (2013). Loyalty schemes in retailing: A comparison of stand-alone and multi-partner programs. PL Academic Research.
Dyfyniad Arddull ChicagoHoffmann, Nicolas, and Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Frankfurt am Main, Germany: PL Academic Research, 2013.
Dyfyniad MLAHoffmann, Nicolas, and Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. PL Academic Research, 2013.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.