Hoffmann, N., & Platen, A. (2013). Loyalty schemes in retailing: A comparison of stand-alone and multi-partner programs. PL Academic Research.
Citace podle Chicago (17th ed.)Hoffmann, Nicolas, a Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Frankfurt am Main, Germany: PL Academic Research, 2013.
Citace podle MLA (9th ed.)Hoffmann, Nicolas, a Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. PL Academic Research, 2013.
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