APA (7th ed.) Citation

Hoffmann, N., & Platen, A. (2013). Loyalty schemes in retailing: A comparison of stand-alone and multi-partner programs. PL Academic Research.

Chicago Style (17th ed.) Citation

Hoffmann, Nicolas, and Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Frankfurt am Main, Germany: PL Academic Research, 2013.

MLA (9th ed.) Citation

Hoffmann, Nicolas, and Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. PL Academic Research, 2013.