Cita APA (7th ed.)

Hoffmann, N., & Platen, A. (2013). Loyalty schemes in retailing: A comparison of stand-alone and multi-partner programs. PL Academic Research.

Cita Chicago (17th ed.)

Hoffmann, Nicolas, i Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Frankfurt am Main, Germany: PL Academic Research, 2013.

Cita MLA (9th ed.)

Hoffmann, Nicolas, i Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. PL Academic Research, 2013.