The handbook of international advertising research /

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Bibliografski detalji
Daljnji autori:	Cheng, Hong
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Malden, Massachusetts : John Wiley & Sons, 2014.
Izdanje:	First edition.
Serija:	Handbooks in communication and media
Teme:	Export marketing > Research > Congresses. Foreign trade promotion > Research > Congresses. Advertising. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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