The handbook of international advertising research /
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| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Malden, Massachusetts :
John Wiley & Sons,
2014.
|
| Edition: | First edition. |
| Series: | Handbooks in communication and media
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002064424.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 140204t20142014maua ob 001 0 eng d | ||
| 020 | |z 9781444332377 | ||
| 020 | |a 9781118378496 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10831329 | ||
| 035 | |a (OCoLC)874153741 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF1009.5 |b .H363 2014eb |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 0 | 4 | |a The handbook of international advertising research / |c edited by Hong Cheng. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Malden, Massachusetts : |b John Wiley & Sons, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (657 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Handbooks in communication and media | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014). | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Export marketing |x Research |v Congresses. | |
| 650 | 0 | |a Foreign trade promotion |x Research |v Congresses. | |
| 650 | 0 | |a Advertising. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Cheng, Hong. | |
| 776 | 0 | 8 | |i Print version: |t Handbook of international advertising research. |b First edition. |d Malden, Massachusetts : John Wiley & Sons, c2014 |h xxxii, 623 pages |k Handbooks in communication and media. |z 9781444332377 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10831329 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 168919 |d 168919 | ||