The handbook of international advertising research /
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Malden, Massachusetts :
John Wiley & Sons,
2014.
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| Edition: | First edition. |
| Series: | Handbooks in communication and media
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | 1 online resource (657 pages) : illustrations, tables. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781118378496 (e-book) |