The handbook of international advertising research /

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Bibliographic Details
Other Authors:	Cheng, Hong
Format:	Electronic eBook
Language:	English
Published:	Malden, Massachusetts : John Wiley & Sons, 2014.
Edition:	First edition.
Series:	Handbooks in communication and media
Subjects:	Export marketing > Research > Congresses. Foreign trade promotion > Research > Congresses. Advertising. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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