Cheng, H. (2014). The handbook of international advertising research (First edition.). John Wiley & Sons.
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Chicago Style (17th ed.) Citation
Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014.
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MLA (9th ed.) Citation
Cheng, Hong. The Handbook of International Advertising Research. First edition. John Wiley & Sons, 2014.
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Warning: These citations may not always be 100% accurate.