APA (7th ed.) Citation
Cheng, H. (2014). The handbook of international advertising research (First edition.). John Wiley & Sons.
Chicago Style (17th ed.) Citation
Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014.
MLA (9th ed.) Citation
Cheng, Hong. The Handbook of International Advertising Research. First edition. John Wiley & Sons, 2014.
Warning: These citations may not always be 100% accurate.