Cita APA (7a ed.)
Cheng, H. (2014). The handbook of international advertising research (First edition.). John Wiley & Sons.
Cita Chicago Style (17a ed.)
Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014.
Cita MLA (9a ed.)
Cheng, Hong. The Handbook of International Advertising Research. First edition. John Wiley & Sons, 2014.
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