Storyscaping : stop creating ads, start creating worlds /

Storyscaping : stop creating ads, start creating worlds /

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Bibliographic Details
Main Author: Legorburu, Gaston
Other Authors: McColl, Darren, Starr, John, Bellumio, Ariel, Ferrazza, Francis, Caballero, Antonio
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Advertising.
Storytelling.
Branding (Marketing)
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (258 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781118871348 (e-book)

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