Storyscaping : stop creating ads, start creating worlds /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | , , , , |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Hoboken, New Jersey :
Wiley,
2014.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Míreanna comhchosúla: Storyscaping :
- Storyscaping : stop creating ads, start creating worlds /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Underdog advertising proven principles to compete and win against the giants in any industry /
- Beyond advertising : creating value through all customer touchpoints /
- Beyond advertising : creating value through all customer touchpoints /
- Advertising and promotion : an integrated marketing communications perspective /