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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

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Bibliographische Detailangaben
1. Verfasser:	Hyslop, Maitland
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Burlington : Gower, [2014]
Schlagworte:	Marketing > Management. Strategic planning. Equality. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!

Inhaltsangabe:

List of figures
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.