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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

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Podrobná bibliografie
Hlavní autor:	Hyslop, Maitland
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Burlington : Gower, [2014]
Témata:	Marketing > Management. Strategic planning. Equality. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Obsah:

List of figures
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.