Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

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Bibliographic Details
Main Author: Hyslop, Maitland
Format: Electronic eBook
Language:English
Published: Burlington : Gower, [2014]
Subjects:
Marketing > Management.
Strategic planning.
Equality.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • List of figures
  • List of tables
  • Acknowledgement
  • Preface
  • Introduction and definition
  • "Obstructive marketing" : origins
  • "Obstructive marketing" challenges
  • Context
  • Risk and dependency
  • Asymmetric warfare
  • The effect of the capital markets and sovereign wealth funds
  • "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
  • Protecting against "obstructive marketing"
  • Summary
  • The future
  • Appendix a
  • Bibliography
  • Index.

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