Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
Salvato in:
| Autore principale: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Burlington :
Gower,
[2014]
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- List of figures
- List of tables
- Acknowledgement
- Preface
- Introduction and definition
- "Obstructive marketing" : origins
- "Obstructive marketing" challenges
- Context
- Risk and dependency
- Asymmetric warfare
- The effect of the capital markets and sovereign wealth funds
- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
- Protecting against "obstructive marketing"
- Summary
- The future
- Appendix a
- Bibliography
- Index.