Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

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Bibliographic Details
Main Author: Hyslop, Maitland
Format: Electronic eBook
Language:English
Published: Burlington : Gower, [2014]
Subjects:
Marketing > Management.
Strategic planning.
Equality.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9781472416049 (hardback) 
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100 1 |a Hyslop, Maitland. 
245 1 0 |a Obstructive marketing :  |b restricting distribution of products and services in the age of asymmetric warfare /  |c Maitland Hyslop. 
264 1 |a Burlington :  |b Gower,  |c [2014] 
264 4 |c ©2014 
300 |a 1 online resource (362 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Strategic planning. 
650 0 |a Equality. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Hyslop, Maitland.  |t Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare.  |d Burlington : Gower, [2014]  |h xiv, 345 pages  |z 9781472416049  |w (DLC) 2013026260 
797 2 |a ebrary. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10821426  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 167750  |d 167750 

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