The human brand : how we relate to people, products, and companies /
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
San Francisco :
Jossey-Bass,
2013.
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| Edizioa: | First edition. |
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Antzeko izenburuak: The human brand :
- Decoded the science behind why we buy /
- Preference pollution how markets create the desires we dislike /
- Let them eat cake marketing luxury to the masses-as well as the classes /
- Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
- Consumer psychology
- Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /