Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /

Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /

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Bibliographic Details
Main Author: Leroux Miller, Kivi, 1969-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, 2013.
Edition:1st ed.
Series:Jossey-Bass nonprofit guidebook series.
Subjects:
Nonprofit organizations > Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. Finding a new path : the power of content marketing
  • pt. 2. Who will go with you : redefining your marketing relationships
  • pt. 3. Envision the journey : preparing your content marketing plan
  • pt. 4. Set out on your trek : implementing your content marketing strategy
  • pt. 5. The right provisions for the journey : what you need to know about the channels your choose.

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