Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
San Francisco :
Jossey-Bass,
2013.
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| Udgivelse: | 1st ed. |
| Serier: | Jossey-Bass nonprofit guidebook series.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- pt. 1. Finding a new path : the power of content marketing
- pt. 2. Who will go with you : redefining your marketing relationships
- pt. 3. Envision the journey : preparing your content marketing plan
- pt. 4. Set out on your trek : implementing your content marketing strategy
- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.