Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
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| Edition: | 1st ed. |
| Series: | Jossey-Bass nonprofit guidebook series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 130411s2013 cauad sb 001 0 eng d | ||
| 010 | |z 2013013519 | ||
| 020 | |z 9781118444023 (paper/website) | ||
| 020 | |z 9781118722381 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10748731 | ||
| 035 | |a (OCoLC)856625658 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD62.6 |b .L46 2013eb |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Leroux Miller, Kivi, |d 1969- | |
| 245 | 1 | 0 | |a Content marketing for nonprofits |h [electronic resource] : |b a communications map for engaging your community, becoming a favorite cause, and raising more money / |c Kivi Leroux Miller. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c 2013. | ||
| 300 | |a xxxi, 392 p. : |b col. ill. | ||
| 490 | 1 | |a The Jossey-Bass nonprofit guidebook series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Nonprofit organizations |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Jossey-Bass nonprofit guidebook series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10748731 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 162483 |d 162483 | ||