Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /

Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /

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Bibliographic Details
Main Author: Leroux Miller, Kivi, 1969-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, 2013.
Edition:1st ed.
Series:Jossey-Bass nonprofit guidebook series.
Subjects:
Nonprofit organizations > Marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9781118444023 (paper/website) 
020 |z 9781118722381 (e-book) 
035 |a (CaPaEBR)ebr10748731 
035 |a (OCoLC)856625658 
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050 1 4 |a HD62.6  |b .L46 2013eb 
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100 1 |a Leroux Miller, Kivi,  |d 1969- 
245 1 0 |a Content marketing for nonprofits  |h [electronic resource] :  |b a communications map for engaging your community, becoming a favorite cause, and raising more money /  |c Kivi Leroux Miller. 
250 |a 1st ed. 
260 |a San Francisco :  |b Jossey-Bass,  |c 2013. 
300 |a xxxi, 392 p. :  |b col. ill. 
490 1 |a The Jossey-Bass nonprofit guidebook series 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Nonprofit organizations  |x Marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
830 0 |a Jossey-Bass nonprofit guidebook series. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10748731  |z An electronic book accessible through the World Wide Web; click to view 
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