Brand identity essentials 100 principles for designing logos and building brands /

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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书目详细资料
主要作者: Budelmann, Kevin
企业作者: ebrary, Inc
其他作者: Kim, Yang, 1968-, Wozniak, Curt
格式: 电子 电子书
语言:英语
出版: Beverly, Mass. : Rockport Publishers, c2010.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • Imagery
  • Color
  • Dimension
  • Contrast
  • Shape
  • Symbols
  • Typography
  • Writing
  • Story
  • Order
  • Variation
  • Personalization
  • Psychology
  • Process
  • Production
  • Digital identity
  • Trends
  • Shortcuts
  • Social media
  • Multiples
  • Intellectual property
  • Documentation
  • Evolution
  • Competition
  • Originality
  • Wit-- Idealism
  • Authenticity
  • Commitment
  • Strategy
  • Research
  • Touchpoints
  • Inspiration
  • Simplicity.