Brand identity essentials 100 principles for designing logos and building brands /

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Budelmann, Kevin
Байгууллагын зохиогч: ebrary, Inc
Бусад зохиолчид: Kim, Yang, 1968-, Wozniak, Curt
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Beverly, Mass. : Rockport Publishers, c2010.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Imagery
  • Color
  • Dimension
  • Contrast
  • Shape
  • Symbols
  • Typography
  • Writing
  • Story
  • Order
  • Variation
  • Personalization
  • Psychology
  • Process
  • Production
  • Digital identity
  • Trends
  • Shortcuts
  • Social media
  • Multiples
  • Intellectual property
  • Documentation
  • Evolution
  • Competition
  • Originality
  • Wit-- Idealism
  • Authenticity
  • Commitment
  • Strategy
  • Research
  • Touchpoints
  • Inspiration
  • Simplicity.