Brand identity essentials 100 principles for designing logos and building brands /

This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Bibliographic Details

Main Author:	Budelmann, Kevin
Corporate Author:	ebrary, Inc
Other Authors:	Kim, Yang, 1968-, Wozniak, Curt
Format:	Electronic eBook
Language:	English
Published:	Beverly, Mass. : Rockport Publishers, c2010.
Subjects:	Logos (Symbols) > Design. Industrial design coordination. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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