Recycling & redesigning logos a designer's guide to refreshing & rethinking design /

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

Bibliographic Details

Main Author:	Hodgson, Michael (Michael R.)
Corporate Author:	ebrary, Inc
Other Authors:	Porter, Matthew
Format:	Electronic eBook
Language:	English
Published:	Beverly, Mass. : Rockport Publishers, c2010.
Subjects:	Logos (Symbols) > Design. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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