Brand identity essentials 100 principles for designing logos and building brands /
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Drugi avtorji: | , |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Beverly, Mass. :
Rockport Publishers,
c2010.
|
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
Kazalo:
- Imagery
- Color
- Dimension
- Contrast
- Shape
- Symbols
- Typography
- Writing
- Story
- Order
- Variation
- Personalization
- Psychology
- Process
- Production
- Digital identity
- Trends
- Shortcuts
- Social media
- Multiples
- Intellectual property
- Documentation
- Evolution
- Competition
- Originality
- Wit-- Idealism
- Authenticity
- Commitment
- Strategy
- Research
- Touchpoints
- Inspiration
- Simplicity.