Statistical methods in customer relationship management
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Daljnji autori: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Hoboken, N.J. :
Wiley,
2012.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Sadržaj:
- Introduction
- CRM in action
- Customer acquisition
- Customer retention
- Balancing customer acquisition and customer retention
- Customer churn
- Customer win-back
- Implementing CRM models
- Future of CRM models.