Statistical methods in customer relationship management
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- CRM in action
- Customer acquisition
- Customer retention
- Balancing customer acquisition and customer retention
- Customer churn
- Customer win-back
- Implementing CRM models
- Future of CRM models.