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Statistical methods in customer relationship management

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Bibliographic Details
Main Author: Kumar, V., 1957-
Corporate Author: ebrary, Inc
Other Authors: Petersen, J. Andrew
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Customer relations > Management.
Customer relations > Management > Statistical methods.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction
  • CRM in action
  • Customer acquisition
  • Customer retention
  • Balancing customer acquisition and customer retention
  • Customer churn
  • Customer win-back
  • Implementing CRM models
  • Future of CRM models.

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