APA (7th ed.) Citation
Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. Wiley.
Chicago Style (17th ed.) Citation
Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Hoboken, N.J.: Wiley, 2012.
MLA (9th ed.) Citation
Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Wiley, 2012.
Warning: These citations may not always be 100% accurate.