Statistical methods in customer relationship management
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 007 | cr cn||||||||| | ||
| 008 | 120405s2012 njua sb 001 0 eng d | ||
| 010 | |z 2012012175 | ||
| 020 | |z 9781119993209 (cloth) | ||
| 020 | |z 9781118349205 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10582626 | ||
| 035 | |a (OCoLC)784708386 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.5 |b .K864 2012eb |
| 082 | 0 | 4 | |a 658.8/12015195 |2 23 |
| 100 | 1 | |a Kumar, V., |d 1957- | |
| 245 | 1 | 0 | |a Statistical methods in customer relationship management |h [electronic resource] / |c V. Kumar, J. Andrew Petersen. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2012. | ||
| 300 | |a xiii, 272 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Customer relations |x Management |x Statistical methods. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Petersen, J. Andrew. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10582626 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 141721 |d 141721 | ||