Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Hoboken, N.J. :
Wiley,
c2012.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: Brainfluence
- Neuromarketing in food retailing /
- Subliminal persuasion influence & marketing secrets they don't want you to know /
- The development of marketing management the case of the USA, c. 1910-1940 /
- The buying brain secrets of selling to the subconscious mind /
- China's super consumers : what 1 billion customers want and how to sell it to them /
- Inside her pretty little head a new theory of female motivation and what it means for marketing /