Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...

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Dades bibliogràfiques

Autor principal:	Dooley, Roger, 1952-
Autor corporatiu:	ebrary, Inc
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, N.J. : Wiley, c2012.
Matèries:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!