Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

Täydet tiedot

Bibliografiset tiedot

Päätekijä:	Dooley, Roger, 1952-
Yhteisötekijä:	ebrary, Inc
Aineistotyyppi:	Elektroninen E-kirja
Kieli:	englanti
Julkaistu:	Hoboken, N.J. : Wiley, c2012.
Aiheet:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Linkit:	An electronic book accessible through the World Wide Web; click to view
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!