Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Dooley, Roger, 1952-
Körperschaft:	ebrary, Inc
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hoboken, N.J. : Wiley, c2012.
Schlagworte:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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