Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Bibliografische gegevens
Hoofdauteur: Dooley, Roger, 1952-
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Hoboken, N.J. : Wiley, c2012.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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