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Brand aid shopping well to save the world /

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Main Author: Richey, Lisa Ann
Corporate Author: ebrary, Inc
Other Authors: Ponte, Stefano
Format: Electronic eBook
Language:English
Published: Minneapolis [Minn.] : University of Minnesota Press, c2011.
Subjects:
Economic assistance > Developing countries.
Celebrities > Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) > Social aspects.
Consumption (Economics) > Social aspects.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction: RED and the reinvention of international aid
  • Band aid to brand aid: celebrity experts and expert celebrities
  • The rock man's burden: fair vanity and virtual salvation
  • Saving Africa: AIDS and the rebranding of aid
  • Hard commerce: corporate social responsibility for distant others
  • Doing good by shopping well: the rise of "causumer" culture
  • Conclusion: celebrities, consumers, and everyone else.

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