Brand aid shopping well to save the world /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Minneapolis [Minn.] :
University of Minnesota Press,
c2011.
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| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- Introduction: RED and the reinvention of international aid
- Band aid to brand aid: celebrity experts and expert celebrities
- The rock man's burden: fair vanity and virtual salvation
- Saving Africa: AIDS and the rebranding of aid
- Hard commerce: corporate social responsibility for distant others
- Doing good by shopping well: the rise of "causumer" culture
- Conclusion: celebrities, consumers, and everyone else.