Brand aid shopping well to save the world /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Minneapolis [Minn.] :
University of Minnesota Press,
c2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | 0000132596 | ||
| 005 | 20171002061144.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 101021s2011 mnua sb 001 0 eng d | ||
| 010 | |z 2010044990 | ||
| 020 | |z 9780816665457 (hc : alk. paper) | ||
| 020 | |z 9780816665464 (pb : alk. paper) | ||
| 020 | |z 9780816676675 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10461002 | ||
| 035 | |a (OCoLC)713022627 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a d------ | ||
| 050 | 1 | 4 | |a HC60 |b .R482 2011eb |
| 082 | 0 | 4 | |a 361.2/6 |2 22 |
| 100 | 1 | |a Richey, Lisa Ann. | |
| 245 | 1 | 0 | |a Brand aid |h [electronic resource] : |b shopping well to save the world / |c Lisa Ann Richey and Stefano Ponte. |
| 260 | |a Minneapolis [Minn.] : |b University of Minnesota Press, |c c2011. | ||
| 300 | |a xv, 253 p. : |b ill. | ||
| 500 | |a "A Quadrant Book." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Economic assistance |z Developing countries. | |
| 650 | 0 | |a Celebrities |x Political activity. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Branding (Marketing) |x Social aspects. | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Ponte, Stefano. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10461002 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 121745 |d 121745 | ||