कवर छवि

Brand aid shopping well to save the world /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Richey, Lisa Ann
निगमित लेखक: ebrary, Inc
अन्य लेखक: Ponte, Stefano
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Minneapolis [Minn.] : University of Minnesota Press, c2011.
विषय:
Economic assistance > Developing countries.
Celebrities > Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) > Social aspects.
Consumption (Economics) > Social aspects.
Electronic books.
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Introduction: RED and the reinvention of international aid
  • Band aid to brand aid: celebrity experts and expert celebrities
  • The rock man's burden: fair vanity and virtual salvation
  • Saving Africa: AIDS and the rebranding of aid
  • Hard commerce: corporate social responsibility for distant others
  • Doing good by shopping well: the rise of "causumer" culture
  • Conclusion: celebrities, consumers, and everyone else.

समान संसाधन