Okładka

kod QR

Corporate reputation managing opportunities and threats /

Zapisane w:

Opis bibliograficzny
Korporacja:	ebrary, Inc
Kolejni autorzy:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	Farnham, England ; Burlington, Vt. : Gower, c2011.
Hasła przedmiotowe:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Electronic books.
Dostęp online:	An electronic book accessible through the World Wide Web; click to view
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Podobne zapisy

How to measure and manage your corporate reputation
od: Hannington, Terry
Wydane: (2004)

Managing corporate reputation a specially commissioned report /
od: Dalton, John M., 1942-
Wydane: (2003)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
od: Kuria, N. Wairimu
Wydane: (2010)

Brand anarchy managing corporate reputation /
od: Earl, Steve
Wydane: (2012)

Trust the brand corporate reputation management in private banking /
od: Knipp, Verena A.
Wydane: (2009)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
od: Haywood, Roger
Wydane: (2005)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
od: Makuyu-Mwania, Linda Nkirote
Wydane: (2007)

Connective branding building brand equity in a demanding world /
od: Fisher-Buttinger, Claudia
Wydane: (2008)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
od: Hatch, Mary Jo
Wydane: (2008)

Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
od: Apondi, Mary Gorety
Wydane: (2014)

Brand, identity and corporate reputation /
Wydane: (2015)

Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
od: Muutu, Victoria Nthambi
Wydane: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
od: J., Tatiana Soto
Wydane: (2008)

Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
od: Omeda, Catherine Odero
Wydane: (2016)

Perception of the public relations function by the internal publics in selected corporates in Nairobi /
od: Oyuke, Mary A.
Wydane: (2011)

How nonprofit organizations in Kenya built and manage their corporate image /
od: Waudo, Douglas
Wydane: (2012)

Effective apology mending fences, building bridges, and restoring trust /
od: Kador, John
Wydane: (2009)

Corporate community relations the principle of the neighbor of choice /
od: Burke, Edmund M.
Wydane: (1999)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
od: Martinez Onaindia, Carlos
Wydane: (2013)

Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
od: Mbogo, Grace M.
Wydane: (2013)

Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
od: Nandwa, Eva Chiteri
Wydane: (2016)

Stand out from the crowd secrets to crafting a winning company identity /
od: Lipe, Jay B.
Wydane: (2006)

Brandscendence three essential elements of enduring brands /
od: Clark, Kevin A.
Wydane: (2004)

Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
od: Marwa, Simmy M.
Wydane: (2014)

Brand Hollywood /
od: Grainage, Paul
Wydane: (2008)

Brands and branding
Wydane: (2003)

European business and brand building
Wydane: (2012)

An investigation of the roles and functions of public relations in selected state corporations /
od: Muthee, Timothy
Wydane: (2016)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
od: Taylor, David, 1964-
Wydane: (2004)

Corporate cultures and global brands
Wydane: (2004)

The business of brands
od: Miller, Jon, 1971-
Wydane: (2004)

Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Wydane: (2008)

Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
od: Nyaga, Rahab Njeri
Wydane: (2000)

The public relations handbook /
Wydane: (2012)

Integrated branding becoming brand-driven through companywide action /
od: LePla, F. Joseph, 1955-
Wydane: (1999)

Brand zero : the complete branding guide for start-ups /
od: Tai, Jacky
Wydane: (2014)

The brand gym a practical workout to gain and retain brand leadership /
od: Taylor, David, 1964-
Wydane: (2010)

Corporate culture and performance /
od: Kotter, John P, 1947-
Wydane: (1992)

Encyclopaedia of brand equity management.
Wydane: (2009)

The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
od: Watendwa, Godfrey S.K
Wydane: (2007)