Corporate reputation managing opportunities and threats /
Uloženo v:
Korporativní autor: | ebrary, Inc |
---|---|
Další autoři: | Burke, Ronald J., Martin, Graeme, Cooper, Cary L. |
Médium: | Elektronický zdroj E-kniha |
Jazyk: | angličtina |
Vydáno: |
Farnham, England ; Burlington, Vt. :
Gower,
c2011.
|
Témata: | |
On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Podobné jednotky
How to measure and manage your corporate reputation
Autor: Hannington, Terry
Vydáno: (2004)
Autor: Hannington, Terry
Vydáno: (2004)
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
Autor: Kuria, N. Wairimu
Vydáno: (2010)
Autor: Kuria, N. Wairimu
Vydáno: (2010)
Managing corporate reputation a specially commissioned report /
Autor: Dalton, John M., 1942-
Vydáno: (2003)
Autor: Dalton, John M., 1942-
Vydáno: (2003)
Brand anarchy managing corporate reputation /
Autor: Earl, Steve
Vydáno: (2012)
Autor: Earl, Steve
Vydáno: (2012)
Trust the brand corporate reputation management in private banking /
Autor: Knipp, Verena A.
Vydáno: (2009)
Autor: Knipp, Verena A.
Vydáno: (2009)
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
Autor: Haywood, Roger
Vydáno: (2005)
Autor: Haywood, Roger
Vydáno: (2005)
Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
Autor: Makuyu-Mwania, Linda Nkirote
Vydáno: (2007)
Autor: Makuyu-Mwania, Linda Nkirote
Vydáno: (2007)
Connective branding building brand equity in a demanding world /
Autor: Fisher-Buttinger, Claudia
Vydáno: (2008)
Autor: Fisher-Buttinger, Claudia
Vydáno: (2008)
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Autor: Hatch, Mary Jo
Vydáno: (2008)
Autor: Hatch, Mary Jo
Vydáno: (2008)
Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
Autor: Apondi, Mary Gorety
Vydáno: (2014)
Autor: Apondi, Mary Gorety
Vydáno: (2014)
Brand, identity and corporate reputation /
Vydáno: (2015)
Vydáno: (2015)
Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
Autor: Muutu, Victoria Nthambi
Vydáno: (2008)
Autor: Muutu, Victoria Nthambi
Vydáno: (2008)
Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
Autor: Omeda, Catherine Odero
Vydáno: (2016)
Autor: Omeda, Catherine Odero
Vydáno: (2016)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Autor: J., Tatiana Soto
Vydáno: (2008)
Autor: J., Tatiana Soto
Vydáno: (2008)
Perception of the public relations function by the internal publics in selected corporates in Nairobi /
Autor: Oyuke, Mary A.
Vydáno: (2011)
Autor: Oyuke, Mary A.
Vydáno: (2011)
How nonprofit organizations in Kenya built and manage their corporate image /
Autor: Waudo, Douglas
Vydáno: (2012)
Autor: Waudo, Douglas
Vydáno: (2012)
Effective apology mending fences, building bridges, and restoring trust /
Autor: Kador, John
Vydáno: (2009)
Autor: Kador, John
Vydáno: (2009)
Corporate community relations the principle of the neighbor of choice /
Autor: Burke, Edmund M.
Vydáno: (1999)
Autor: Burke, Edmund M.
Vydáno: (1999)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
Autor: Martinez Onaindia, Carlos
Vydáno: (2013)
Autor: Martinez Onaindia, Carlos
Vydáno: (2013)
Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
Autor: Mbogo, Grace M.
Vydáno: (2013)
Autor: Mbogo, Grace M.
Vydáno: (2013)
Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
Autor: Nandwa, Eva Chiteri
Vydáno: (2016)
Autor: Nandwa, Eva Chiteri
Vydáno: (2016)
Stand out from the crowd secrets to crafting a winning company identity /
Autor: Lipe, Jay B.
Vydáno: (2006)
Autor: Lipe, Jay B.
Vydáno: (2006)
Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
Autor: Marwa, Simmy M.
Vydáno: (2014)
Autor: Marwa, Simmy M.
Vydáno: (2014)
Brandscendence three essential elements of enduring brands /
Autor: Clark, Kevin A.
Vydáno: (2004)
Autor: Clark, Kevin A.
Vydáno: (2004)
Brand Hollywood /
Autor: Grainage, Paul
Vydáno: (2008)
Autor: Grainage, Paul
Vydáno: (2008)
Brands and branding
Vydáno: (2003)
Vydáno: (2003)
European business and brand building
Vydáno: (2012)
Vydáno: (2012)
An investigation of the roles and functions of public relations in selected state corporations /
Autor: Muthee, Timothy
Vydáno: (2016)
Autor: Muthee, Timothy
Vydáno: (2016)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Autor: Taylor, David, 1964-
Vydáno: (2004)
Autor: Taylor, David, 1964-
Vydáno: (2004)
Corporate cultures and global brands
Vydáno: (2004)
Vydáno: (2004)
The business of brands
Autor: Miller, Jon, 1971-
Vydáno: (2004)
Autor: Miller, Jon, 1971-
Vydáno: (2004)
Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
Autor: Nyaga, Rahab Njeri
Vydáno: (2000)
Autor: Nyaga, Rahab Njeri
Vydáno: (2000)
Strategic brand management : building, measuring, and managing brand equity /
Autor: Keller, Kevin Lane, 1956-
Vydáno: (2008)
Autor: Keller, Kevin Lane, 1956-
Vydáno: (2008)
The public relations handbook /
Vydáno: (2012)
Vydáno: (2012)
Integrated branding becoming brand-driven through companywide action /
Autor: LePla, F. Joseph, 1955-
Vydáno: (1999)
Autor: LePla, F. Joseph, 1955-
Vydáno: (1999)
Brand zero : the complete branding guide for start-ups /
Autor: Tai, Jacky
Vydáno: (2014)
Autor: Tai, Jacky
Vydáno: (2014)
The brand gym a practical workout to gain and retain brand leadership /
Autor: Taylor, David, 1964-
Vydáno: (2010)
Autor: Taylor, David, 1964-
Vydáno: (2010)
The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
Autor: Watendwa, Godfrey S.K
Vydáno: (2007)
Autor: Watendwa, Godfrey S.K
Vydáno: (2007)
Thinker, faker, spinner, spy corporate PR and the assault on democracy /
Vydáno: (2007)
Vydáno: (2007)
Encyclopaedia of brand equity management.
Vydáno: (2009)
Vydáno: (2009)
Podobné jednotky
-
How to measure and manage your corporate reputation
Autor: Hannington, Terry
Vydáno: (2004) -
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
Autor: Kuria, N. Wairimu
Vydáno: (2010) -
Managing corporate reputation a specially commissioned report /
Autor: Dalton, John M., 1942-
Vydáno: (2003) -
Brand anarchy managing corporate reputation /
Autor: Earl, Steve
Vydáno: (2012) -
Trust the brand corporate reputation management in private banking /
Autor: Knipp, Verena A.
Vydáno: (2009)